L'OREAL PARIS
L'OREAL PARIS
LASH PARADISE
We created a thumb-stopping, authentic yet luxe, sophisticated and polished activation with mega influencer and Luxe connoisseur Morgan Stewart to recruit prestige mascara users to L’Oréal Paris Lash Paradise.
L'OREAL PARIS
TELESCOPIC LIFT
We created a HIGH IMPACT, NEXT LEVEL “game show” on Tik Tok to launch the new revolutionary L’Oréal Paris Telescopic Lift Mascara to target Gen Z consumer with relevant influencers, increase awareness, achieve virality, and secure category dominance in the mascara space.
L'OREAL PARIS
HALLOWEEN
We brought these specific Cabaret personas to life by casting real performers who truly encapsulate each individual look. We captured step-by-step stills and videos to allow viewers at home to recreate the look, using L’Oreal products, as well as persona videos for each.
L'OREAL PARIS
INFALLIBLE
We created a campaign to support Infallible 24HR Fresh Wear Foundation. We shot three real inspiring women in a Day in the Life around NY, showing the key product benefits of fresh breathable, and long wear in real-life torture tests.